Have you ever wondered what distinguishes top companies from the rest? Well today we're gonna let you in on a little secret- it’s all about branding. Instead of just creating countless marketing materials and hoping something sticks, branding should be creatively ingrained in every aspect of your company. From the look of your premises to the products and services themselves, branding brings complete cohesiveness to your business.
If you take a look at some of the worlds largest companies, you can see just how much of a powerful role branding plays in a companies success. Take Apple for instance, they have a minimalist brand that encompasses their entire identity as a modern, future-facing company. Anything from Apple is instantly recognizable, because they make their branding a part of everything they do. The same thing goes for McDonalds, those golden arches are among the most recognizable symbols on the planet. Although most of their restaurants are individually-owned franchises, they go to great lengths to ensure that wherever you might be, you can step into a McDonalds restaurant and everything feels familiar.
While your business may not be as large as these two companies, there’s no reason why you can’t follow their example and use branding to reach new heights. So, how do you do that? Well, you should start out with one of the very first things accessible to you, your customers. You’ll likely already have a strong idea of your target audience, so the first thing you want to do is build your brand around that demographic. Think long and hard about what will appeal to this target audience and consider looking at competitors for a few examples of what works (and what doesn’t).
A successful brand also needs to stand out from the crowd. Otherwise, the public won’t be able to distinguish your business from all the other companies out there, which will cause your branding efforts to go to waste. Consider just what it is that makes your company one-of-a-kind, and don’t be afraid to leverage your own history as ingredients for your final brand. The best brands have a real personality about them, so offer your customers something original and authentic to see the best results from your branding.
Branding is all about consistency, so make sure it’s a part of everything you do. A simple way of achieving this consistency is to have your marketing materials all possess a similar aesthetic, which should also match your company logo. When branding is done right, it should be obvious at a glance that your company is behind an ad. You also want to Keep things consistent across digital and print media as well, in fact, social media is an excellent place to try out your branding brainstorms. That’s because social media profiles are extremely easy to edit, letting you get a look at what your brand ideas will look like in reality.
There’s a lot of trial and error involved in creating a great brand, but keep at it. A strong brand is the secret behind so many multi-million dollar companies, and even on a smaller scale, they can make a huge difference. With a powerful brand behind you, your company will have the strong foundation needed to eventually take the world by storm. Don’t put a ceiling on your success- think like a multi-million dollar brand, and there’s every chance that yours will become just that!
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